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09 July 2010

The Dangers of Internet Over Exposure: Fact, Fiction, or Somewhere in Between?

In 2008, celebrated IT and culture author, Nicholas Carr, wrote the now infamous Atlantic Monthly article, "Is Google Making Us Stupid?". In the article, Carr posited that our daily exposure to the Internet has had some very specific, adverse consequences in how we process information. Only a couple of months ago, Carr's book "The Shallows: What the Internet is Doing to Our Brains" was released. The book is based on many of the positions Carr proffered in his original article.

Now how exactly does Carr propose the Internet is changing our brains? For one, the author argues that we have lost our ability to stay focused on long-form writing. In the original article, Carr reports on his friend, pathologist Bruce Friedman, and his Internet experiences:

"His thinking, he said, has taken on a 'staccato' quality, reflecting the way he quickly scans short passages of text from many sources online. 'I can’t read War and Peace anymore,' he admitted. 'I’ve lost the ability to do that. Even a blog post of more than three or four paragraphs is too much to absorb. I skim it.'"

As bloggers ourselves, perhaps we have encountered similar attention drains. It's only logical, of course. If we aren't used to reading larger chunks of information, then it obviously follows that our brains will find it more and more difficult to process. However, the brain is an incredibly plastic organ, and it is constantly being shaped by the way it is used. Almost nothing, neuroscientists are learning with increased assurance, is permanent when it comes to the brain.

Neuroscientist Jonah Lehrer, himself a voracious reader who wrote the critically acclaimed book "Proust Was a Neuroscientist" reviewed The Shallows in the New York Times recently. Lehrer argues against the core of Carr's argument:

"There is little doubt that the Internet is changing our brain. Everything changes our brain. What Carr neglects to mention, however, is that the preponderance of scientific evidence suggests that the Internet and related technologies are actually good for the mind. For instance, a comprehensive 2009 review of studies published on the cognitive effects of video games found that gaming led to significant improvements in performance on various cognitive tasks, from visual perception to sustained attention. This surprising result led the scientists to propose that even simple computer games like Tetris can lead to 'marked increases in the speed of information processing.' "

Lehrer goes on to suggest, backing up his argument with another study, that the quick information processing that is part and parcel of Google searches exercise parts of our brain responsible for selective attention and deliberate analysis. In this way, Google is far from making us "stupid".

In my own experience, as a web freelancer, I too, have noticed the difference in the way my brain works. After being exposed to the Internet for hours at a time every day, compared to the meager one or two hours when I was student, I can't always focus on full-length essays or books. That is, unless, I don't try. Perhaps you have noticed this difference, too. The dangers of Internet overexposure have been trafficked ad nauseam in the media lately, but I personally think that most of it is hype.

Now, I make it a point to read a full-length book at least every two weeks. In this way, we can make our brains adept at both types of information processing--the quick kind, and the slower, more concentrated form. The brain is an incredible powerful organ. Once we realize this, there is very little of which we aren't capable.

By-line:
This guest post is contributed by Jessica Cortez, who writes on the topics of online degree programs.  She welcomes your comments at her email Id: cortez.jessi23 @gmail.com.

16 March 2010

Q&A: 6 Months Later: $300 Daily w/Adsense (Lessons Learned)

I got I think more questions on my recent post on Micro Niche sites and making money online on than anything I’ve written about recently. I’ll answer the most popular questions first, but remember you can get all the info here: Xfactor's Micro Niche Adsense Course – follow the link to the Warrior forum thread which contains all the details, or optionally you can purchase the course like I eventually did.

Question: Is it a step by step approach?

Answer: It can be. The course contains a detailed step by step approach to launch two Micro Niche Web sites a week, but it’s only one of hundreds of ways to proceed. You could launch one site a month in your spare time, or do any of a large numbers of things successfully if you follow the basics.

Question: Can I apply the techniques to blogs.

Answer: Yes, you can. Many people in fact are using WordPress instead of a standard HTML Web site. Now this will work better for some blogs than others of course. If you are blogging on “The Theoretical derivation of the Greek Letter Omega from Sanskrit” you’ll probably never  make money from it or have
lots of traffic (but the traffic may be super-focused) whereas if you are blogging on a commercial products like fish finders it’ll have  more applicability.

Question: What about bigger Web  things than “ Micro.”

Answer: In the next version of the course later this month, free for everyone that has already bought the course, Xfactor John goes into bigger sites in a lot more detail. There are also plenty of free details if you just go read the thread Xfactor's Micro Niche Adsense Course

Question: How long does it take to launch a site?

Answer:  The blue print had you do two a week, but I’ve done anywhere from 4 a week to 1 in 5 weeks. One made money within a few minutes of my launching it.

Question: What about existing things we may have on the Internet? Can we retrofit?

Answer: Absolutely. I changed my existing Web site on flyfishing for striped bass (a personal passion) to have a layout similar to the one recommended, and I’m suddenly making twice as much money as before. Results are very preliminary (less 48 hours), but I still have an attractive site, and I’m getting at least
twice a many clicks on ads and twice as much money, even though money is NOT my primary goal here.

Remember, the details are freely available. Follow the clearly marked link called: “6 Months Later: $300 Daily w/Adsense (Lessons Learned)” from this link:  Xfactor's Micro Niche Adsense Course

Thanks for all the questions!

08 March 2010

Simple "Micro Niche Sites" and Making Money Online

As always I’ve been experimenting online, and have found something I’m pretty excited by.

First a quick story – My youngest daughter, Stacie, complained that the non slip stair coverings on the cellar stairs were cracked and hurt her feet. As they were about 40 years old, I decided to replace them. A little research online showed lots of people selling them, but not much general information.

I threw up a quick 3 page Web site, now expanded to a whopping 6 pages, based on my quick research and that simple Web site makes me over $100 a month, every month, and the income is growing.

My wife wanted a new garden hose. I did a very little research, including talking to my neighbor who is an avid gardener, and my little garden hose Web site now makes money daily and I’ll bet it’ll be making me much more as we roll into gardening season.

Each Website costs me less than $10. That’s $10 for the domain name (I’ve been buying domain names from NameCheap lately and am very happy) and I host them on the same hosting account I use for my business (I recommend and use Bluehost and have for years).

This month from my simple little Web sites and playing online, I’ve made about a few hundred dollars and it’s growing every month. Now that’s not a lot of money – my main income is from consulting and speaking. Still, an extra $100 bill every few days is pretty nice.

I plan on growing it to at least a couple thousand monthly, enough to pay the mortgage and health insurance, and it is working.

I know people making easily a couple thousand a week using the same approach.

I’m using the MicroNiche Adsense Approach.

This information is freely available for the reading (Click Here to see where and follow the link to the Warrior Forum Thread) or you can optionally buy the inexpensive ebook, but that is not necessary at all (I did, and if you do I get a small commission).

The income comes from both Google AdSense revenue and from Amazon affiliate program – they are free to join.

The last two Websites I’ve put up have been on hobbies of mine, including fly fishing, specifically reels, and coffee.

I’m having fun doing this! It does require a little work, as does everything useful, but if I stop for a month or two the money keeps coming in!
 
Click Here to Read About it – and remember, the info is all freely available online.

The basics are like blogging - provide useful content.

07 February 2010

What I learned from the Free Roadmap to Become A Blogger

Yaro Starak and Gideon Shalwick's Free report, Roadmap to Become A Blogger is quite interesting. It's not a rehash of old stuff you can find other places, but some useful and interesting techniques and approached I'll be using very soon - some I've started already.

Before I go over my chief takeaways, let me say that I found information that will help me with Websites, blogs, and more. The report focuses on starting blogs to make money, but many of the techniques will work for plenty of other purposes.

Here are my main takeaways:

1) Forum research. To find areas where people are interested and exactly what they are interested in, check out related forums. You can just type in Google, "<topic> forum", to  find related forums.

For example I'm really into fishing for striped bass, and if you Google "striped bass forum" you find the top related forums. As I have a (money making) site on striped bass, you can bet I'll be looking these for ideas of new content areas to give readers what they want.

2) Diversify. Not all blogs or Web sites take off and do well for whatever reason. Now if you are blogging on your one true passion or career, and it doesn't do super well, you can slightly position it, but if like me you have many passions in life you might consider starting or trying several blogs/sites and then sticking with the most promising one.

I'm doing this. I have four different site up on different aspects of a passion of mine, fishing. The oldest one is doing OK, the next is doing  well so far, and we'll see how the two newest do. In the long term, I may abandon (or more likely combine) the least successful.

3) Build an email list of your readers. This really works, and many many of you reading this are coming because you are on my email list. Email lists work to build relationships, provide  value, and absolutely to make money!

4) Research within your niche by looking at Facebook groups. What are people interested in? I've done this, and will add for business topics also look in LinkedIn. I found both useful, but LinkedIn somewhat more for professional topics.

5) Use video. It's easy and cheap and people love it. I've done this, although not nearly enough, and it works. I'll be making some simple fishing videos soon to promote my fishing sites. It's really very very simple and it works. It gets you people coming to visit and see your stuff.

YouTube is the biggie, but there are also other significant video sharing sites, as well as easy ways to upload to all of them (I'm doing this!).

Click Here for the free report, Roadmap to Become a Blogger

These are my top takeaways. I have plenty more as well, and the report of free.

02 February 2010

Do You Have a Blogging Strategy?

Well do you? I used to - not too sure about now, although I DO have a strategy overall :)

Blogging Strategy: Do You Really have One?  by Jason Van Orden

Some great stuff there.

And let me add your blogging strategy needs to be part of your overall (business) strategy as well.

I have an overall business strategy. How does my blog fit in? I need to think about this, and maybe you do too?

Thanks to @jeremyfrandsen

20 January 2010

How to Live Your Passion and Wildly Succeed

"Anything insane has a price. If you're serious about building your personal brand, there will be no time for Wii. There will be no time for Scrabble or book club or hockey. There will be time for meals, and catching up with your significant other, and playing with the kids,  and otherwise you will be in front of the computer until 3:00AM every night. If you're unemployed or retired and have all day to work, maybe you knock off at midnight instead. Expect this to be all consuming."

- Gary Vaynerchuk, Crush It!: Why NOW Is the Time to Cash In on Your Passion

Gary also mentions you are going to enjoy it, as you'll be living your passion. He should know, he's living his passion, getting quite wealthy, and obviously having a blast.

His book is HIGHLY recommended!

20 December 2009

Master Business Blogging Free Video Course with The Blog Squad

Most of you know I'm a big fan of the Blog Squad. These ladies really know their stuff and I w as very happy to interview them my my last book, and we've met in person since.

Their Master Business Blogging Video Course is getting rave reviews, and is well worth your time.

Don't let the (currently FREE) price tag discourage you - click here to check it out.

It's a five part series, and send me your feedback. It's all been VERY positive so far.

Fresh Air Fund-Racers team for the NYC Half-Marathon

As many of you know, I support The Fresh Air Fund which has been doing wonderful work with children  for seemingly forever!

They are looking for runners and sponsors for their half marathon (I'm going to do one - SOME day!).

March 21st: click here for details on the NYC half-marathon.

I literally ran 1/2 a mile today on a treadmill, not 1/2 a marathon. Wonder if I could run it if I started training tomorrow? I did have a longer run last week.

It is certainly a great cause!

13 December 2009

16 Must-Read B2B Marketing Strategy Ebooks

Marketo has a great 16 Must-Read B2B Marketing Strategy Ebooks.

You will probably recognize some of these, like my own Effective Internet Presence, Dianna  Huff's Five B2B MarCom Strategies to Increase Sales Now (which applies to much more than merely B2B), David Meerman Scott's The New Rules of Viral Marketing, a few other books whose titles include "New Rules," Seth Godin, and much more.

I'm on the road, and despite being concerned about the environment usually print these out to reduce eye strain and so I can read lying down, my preferred position! Still, I'm going to go review Dianna's Five B2B MarCom Strategies to Increase Sales Nowas I got some good actionable tips last time.

Any favorites in the list?

12 November 2009

50 Free Business Books You Really Need to Read

Wow, I don't have time to read these all, I don't even have time to sleep enough or even drink Champagne often enough,  but there are some great ones here and I will be picking and choosing.

No surprise, available as PDF downloads.

Check them out here: 50 Free Business Books

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