Blogging for Business: Effective Internet Presence

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04 August 2009

Blogging for Business Book in the news

Co-author and all around good guy Shel Holtz just let me know that Blogging for Business was mentioned in the Wall Street Journal again. Just happens to be my favorite dead tree paper, although I rarely have time to read it except when traveling these days.

In the article "For Companies, a Tweet in Time Can Avert PR Mess" by Sarah E. Needleman, Shel is quoted:

"Social media have magnified the urgency of crisis communication," says Shel Holtz, a communications consultant in Concord, Calif., and co-author of "Blogging for Business." He says seemingly small incidents can quickly spread into bigger PR problems via the Web.


The article is here, but no idea how long this link may be valid.

Good article by Sarah! And just in time for my birthday.


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Comments

luc

would u like some coffee?

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